All work

Wedding Planner Website

Concept Project

Vow & Velvet Weddings

A five-page website for a fictional luxury wedding planning studio in Orlando and Winter Park. The design is built to feel expensive and composed, so a couple trusts the planner with the whole day.

Vow & Velvet Weddings homepage: a bride holding a bouquet beside the headline “A wedding, beautifully held.”
Vow & Velvet Weddings homepage on a phone, with a full-bleed bridal portrait above the headline.
Category
Wedding Planner Website
Type
Concept project
Scope
Five pages: Home, Services, Weddings, About, Contact

Design strategy

How the design makes the planner feel premium.

This is a concept project, so there are no client results to report. What follows is the thinking behind the design.

01

Editorial from the first screen

A high-contrast serif, generous white space and a full-height portrait make the homepage read like a magazine spread, not a template.

02

Imagery does the persuading

Large, unhurried wedding photography sets the standard for the planner’s taste. Text stays short and gets out of the way.

03

Services as a considered menu

Full-service planning, partial planning, day-of coordination, design and destination weddings are presented as clear options, so couples can see where they fit.

04

A portfolio laid out like a folio

Weddings are indexed by location and shown as numbered plates. Couples can save favorites to bring to their consultation.

05

A story with a face

The About page introduces the planner and the studio’s standards. Couples hire people, and the design lets them meet one.

06

Consultation, not “Contact”

Every call to action invites a conversation, which matches how a couple actually decides to book a planner.

Concept disclosure. Vow & Velvet Weddings is a fictional business created by Statica to show what a website for this industry can look like. It is not a client, and its reviews, prices and details are sample content.

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